How an analyst tools increase the company's turnover
What difficulties have arisen in the company
Like any business, SAHAR&VOSK's goal was to function as efficiently as possible. For a franchise network, this primarily means ensuring a uniform level of service quality in all salons, increasing the flow of new customers and increasing the average check. To achieve this, it is necessary to understand very well what is happening in each salon, respectively, we need modern analytical tools that demonstrate the situation in real time.
At that time, the company used the automation platform for the service industry YCLIENTS, which today employs more than 19 thousand customers. It provides online recording services, warehouse accounting, employee payroll, notification and loyalty program management, as well as CRM module, analytics and statistics module. In some cases it is necessary to upload reports to YCLIENTS to get certain analytical data in Excel. When the business expanded to 60 salons, it became clear that the quality of the analytics suffers because the reports are uploaded manually: on the one hand, it took a lot of time, and on the other hand, there was a high probability of errors. The faster SAHAR&VOSK grew, the harder it was to count manually. At the same time, more detailed and accurate analytics across the network was necessary: it allowed you to understand why you could earn more at one branch office and not at the other.
Which technologies helped to change everything
On the advice of YCLIENTS SAHAR&VOSK decided to integrate the existing solution with the cloud analytical tool Microsoft Power BI, which allows you to manage data sets. It collects information from different sections of YCLIENTS (and equally quickly and efficiently offloads it from one or dozens of branches), processes the received data and presents it in a convenient interactive format of a chart, diagram or table. The integration of the solutions was carried out by Smart Metrika.
SAHAR&VOSK uses both off-the-shelf basic modules and custom solutions, for example, for visualizing statistics in charts. This is particularly useful when analysing the average receipt: you can easily see what the revenue and average receipt were on a given day, and by goods and services.
What did the business get
"Now we can look at any studio, from its performance on the average check to the most effective hours and cases when the masters do not finalize, which negatively affects the average check. We can react to that, advise on personnel decisions for specific masters," says Arthur Safin.
Power BI allows you to see the reasons that have influenced the increase in the average check: for example, an increase in the cost of service, additional work or sale of cosmetics, etc. - and scale the most successful techniques for all salons in the network. Sometimes it is enough to increase the price by 100 rubles to increase monthly turnover by 80 thousand rubles, and marginality was 45 thousand rubles of net income.
An equally important indicator, which became possible to track after the introduction, is the number of new customers who came to the studio for the month. The experience of the most successful salons is subsequently used in all the others, and the figures obtained as a result of the analytics are the best arguments in a conversation with partners SAHAR & VOSK.
In addition, the new system can be used to analyze the performance of each wizard, optimally manage working time and much more.
The new approach to analytics has had a positive impact on the network business. If in the first month of use of integration the company's turnover was 12 million rubles, then five months later it increased by more than 2.5 times - to 30 million rubles.
In the next two years SAHAR&VOSK business, which, by the way, comes from Ufa, plans to develop the direction of direct sales of its cosmetics. The company believes that a wide network of partners will allow it to capture a significant share of the market of direct sales of cosmetics in Russia.